As an industry, we are really good at relationships. But are we good at relationship marketing? Join us today as Annelise Worn educates us on what this really means, and how we can be focusing more on our guests that we have right now in order to meet future guests who will be a great fit for us. Annelise shares the psychology behind why people make buy decisions—asking ourselves, “what do they need to believe about us in order for them to come in to see us?” This episode is a must for your marketing team!