For Beauty Industry Professionals, by Beauty Industry Professionals


The Story Of

Recognizing a Need

During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working.

Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients.

Becoming the Solution

The solution? Create a resource that empowers business owners to convert website visitors into lifetime clients, capture crucial consumer data, and increase their annual revenue.

mya provides automations, integrations, and leads a community of industry owners who inspire our product innovation and development.

Where We Are Now

mya has driven over $20M in revenue to our members and matched over half a million consumers with beauty industry professionals. We are on a mission to bring $50M in revenue to our members by the end of 2025! 

“My purpose is to offer the best career path possible for those choosing the beloved beauty industry. mya provides beauty and wellness business owners the opportunity to grow their revenue by putting heart into the center of their interactions.” — Kati Whitledge, Founder

What We Believe

mya was created to help beauty industry professionals build their perfect clientele. We believe everyone should have confidence in their appearance, so we strive to create unique experiences that cater to each client’s personality, budget, love language, and lifestyle preferences.