Business Resources
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CREATE SUCCESSFUL FACEBOOK ADS
Learn the intricacies of ad setup, daily budget management, and the strategic incorporation of mya into your ads to boost visibility and drive awareness. Discover why Facebook Ads are essential for your sales funnel and overall marketing strategy, ensuring you stay ahead of the competition.
SOLVE YOUR CLIENTS NEED FOR PERCEIVED VALUE
Download all of the resources our founder, Kati Whitledge shared at this year's Data-Driven Salon Summit. You'll get instant access to her talk, presentation slides, and our 2024 consumer report!
CONSUMER REPORT 2024
We recently sent a survey to 75,000 of our client database to learn more about what THEY perceive about visiting salons and spas. It’s so cool because we make this a comment box so everyone could answer authentically without pre-chosen/multiple choice options. We then used a special data AI analysis tool to summarize the data. Here’s what we found:
NEW COMPENSATION STRUCTURE
Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, explore our NEW compensation structure for commission salons that ties their service commission increases to their retail performance. Giving them an opportunity to earn more every single payroll period. It's a win across the board!
mya's 2024 MARKETING PLAYBOOK
Whether we realize it or not, marketing plays a key role in all pillars of our company. Here's your playbook for the upcoming year. And remember, we are here to help, guide, and educate you and your team on all things marketing.
MARKETING LIKE THE BIG BRANDS
Learn about the powerful techniques companies use to capture your attention and drive your choices. By understanding these methods, you can become a more informed consumer and leverage these insights for your own marketing strategies.
BUILD YOUR BEST TEAM THIS YEAR
Growing your team with the right people—the best people for our brand and culture—is one of the top priorities of salon owners. Like you, our Founder is a salon owner! She has multiple salons and in 2023 their team hired and retained eighteen new team members.
HOW TO HAVE A BOOMING BRIDAL BUSINESS
Does your salon offer bridal hair and makeup services but wish you could grow your bridal business and revenue? Learn the tips and tricks from award winning Bridal Hair & Makeup Salon experts!
SALON MARKETING ON INSTAGRAM
Learn a simple and successful approach to growing engagement, new guests, and raving fans! You don't have to have tens of thousands of followers to grow your salon business. But you do need to know how to be a Big fish in a small pond. That's what we are going to bring to the table.
CONVERT CALLERS INTO CLIENTS
The skills every salon operation team needs to know to close sales & stay in control.
You'll learn...
- what should happen in every single phone
- how to capture every caller as a lead
- and so much more!
MARKETING EMAILS THAT MAKE YOU MONEY
You’re smart to want to focus on marketing emails because according to social media today, 55% of companies generate 10% of their sales from just sending emails. That’s why we’re taking this conversation to the next level.
EMPLOYEE HANDBOOK MUST-HAVES!
Think of this as your company playbook. I promise to keep this fresh, upbeat and exciting! PLUS just by signing up you'll receive a copy of the video class (will not be available for public) AND you'll receive a full copy of our employee handbook. BOOM!
COMPANY-WIDE COMPENSATION WITHOUT LOSING YOUR A$$ETS
Are you wondering how to create a commission structure for your stylists without giving away the farm? Check out this feature packed class that will show you how!
SALON COMPANY ROLES & RESPONSIBILITIES
Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control.
Here are the positions we will cover:
- CEO (chief executive officer)
- GM (general manager)
- Director of Marketing
- Social Media Manager
- Education Directors
- Hair Stylists
- Guest Services
- Bridal Coordinator
- Administration, Finance, & Operations Manager
We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities!
This class is normally $397.00 per salon. Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information!
We've done all the work, so you don't have to! When you invest in this hour together, the ENTIRE guide is included!
GET FULL ACCESS TO THE VIDEO AND MATERIALS!!
Beyond the Technique Videos On-Demand
Check out these on-demand videos and classes that will inspire you, and provide valuable education any salon owner can use!
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MASTERING SALES THROUGH HUMAN INSTINCT
Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating.
It IS about knowing who the person is on an emotional level and selling to them their way.
Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!
BUILD YOUR BEST TEAM THIS YEAR!
Serious Business Event
Growing your team with the people who are the best fit for your tribe is among the top challenges of salon owners in North America. For many, the recruiting process is exhausting and can feel like a vicious cycle.
The good news is, it can be easy, fun and extremely rewarding. Entrepreneur, speaker, author, and podcaster, Kati Whitledge, will share how to find the right people for your salon without wasting a ton of time and resources. She will reveal the framework behind successful recruiting that is easy to grasp and execute. Kati’s common-sense strategies will equip you to become the most sought-after salon in your area!
BUILDING A PROFITABLE SALON
Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!
- What profit actually means + where does your salary live?
- The exact formula and numbers to help your stylists earn six figures!
- When and how to raise your prices.
- What to AVOID so you don't screw yourself out of your hard-earned revenue.
FIVE WAYS TO MARKET YOUR SALON DURING THE HOLIDAYS
The holidays can be joyous and stressful. How do we compete with the crazy crowd of digital noise and distractions? What are three ways we can market our salons during the busiest time of year without sacrificing our profitability?
In this complimentary class you will learn the five most effective ways to market your salon. These are easy to apply strategies that anyone can employ. The even better news is, you won’t sacrifice your additional revenue earned during these busy months because we are going to offer value-based marketing—no discounts—ever! YAY!
CREATING SUCCESSFUL FACEBOOK ADS FOR YOUR SALON!
There are two types of people this online class was created for.
1.) Those who love launching Facebook ad campaigns, but would like pro tips on increasing conversions.
2.) Those who are at the beginning stages of developing campaigns, and want to make sure they're getting the most bang for their buck.
During our time together you will learn:
- How to determine WHO sees your ad (targeting)
- Why they care about your ad--what is in it for them?
- The new way to think about your ads (problem-promise-process)
- How to write compelling copy that will make people click (messaging matters)
- Which photo or video styles will give you the biggest return.
- How much you should budget for ads and how long they should run.
At the end of the day, if we create an ad, we want to get a solid/positive return on our investment (ROI). So let's take our authentic charm and personalize the Facebook ad experience for the guests we REALLY want visiting our salon.
HOW TO GET NEW CLIENTS WITHOUT OFFERING DISCOUNTS!
Looking to earn over $286k in revenue this year? Ah, yes!! Kati Whitledge, the founder of Be Inspired Salon, and your beloved Beyond The Technique podcast host will share with you how her Meet Your Stylist marketing tool brought her salon a massive increase in revenue, WITHOUT having to offer any discounts--ever!
How many times do we offer first-time visitors a percentage off when they book their first appointment? How many times are we offering returning guests whom we haven't seen in a while the same opportunity if they come back? The question really is, how is that working for us? There is a better way!
Join founder & host of the Beyond The Technique podcast, Kati Whitledge as she shares the power of value-added marketing.
