Industry Tips, News, and Stories to Grow Your Business
How Automated Survey Tools Can Transform Your Salon’s Growth Strategy
Automated survey tools enable salons to understand clients’ unique preferences, creating tailored experiences that improve satisfaction and client loyalty. Personalized client-stylist matching through automated surveys increases retention by making c…
Marketing Strategies Every Salon Owner Should Know
Keep your brand’s look and message uniform across your website, social media, and in-salon materials to attract and retain clients. To grow your client base, use SEO, social media, and email marketing online, host in-salon events, and network locally…
Why Personalization Is Key in Client Recruitment for Massage Therapists
Personalization builds trust and loyalty by addressing individual client needs, leading to repeat business and referrals. Client matching technology helps find the perfect therapist for each client, leading to better experiences, increased client sat…
How to Improve Client Experience in Your Salon
Today, a good haircut or a stunning hair color is not enough to attract or retain customers in your salon. Clients seek a holistic experience that makes them feel valued, understood, and pampered. It is true that customers pay more for better custome…
How to Use Social Media to Boost Your Salon’s Clientele
Social media has become an important tool for businesses to connect with people and expand their customer base. A smart approach to social media marketing can help you draw in new customers and keep the ones you already have by showcasing your servic…
How to Attract More Clients to Your Salon Business?
Attracting new clients can feel like an uphill battle in the whirlwind of running a salon. You pour your heart into creating a welcoming environment and offering top-notch services, but competition is fierce, and new customers are hard to come by. Bu…
How Does Client Matching Build Lasting Loyalty for Your Salon Business?
In the competitive landscape of the salon industry, fostering lasting client loyalty is crucial for long-term success. Yet, achieving this loyalty is about more than just offering exceptional services. It's about understanding and meeting each client…
8 Proven Strategies to Optimize Your Salon Website for Maximum Conversion
A website is your digital storefront, a 24/7 salesperson working tirelessly to attract new clients and retain existing ones. But is your website as effective as it could be? In today's competitive beauty industry, a website that simply looks good isn…
Cultivating Brand Loyalty in a Digital Age
"Cultivating Brand Loyalty in a Digital Age: Strategies That Keep Consumers Coming Back for More"
Retain Clients When A Stylist Leaves!
Have you had a team member leave your business and their clients followed them? We’ve all been there. It’s painful for sure. But it doesn't have to be the end. Your stylists could be leaving for a variety of reasons. Perhaps one of your stylists is t…
You Don’t Get a Second Chance to Make a First Impression
How much time, energy, and money are you investing to get new guests in your salon each month? How much time and energy are your guest services spending on phone calls every day? Are they trained in psychology and the inner workings of each stylists’…