We would all love to be more eco-friendly without having to give up our favorite products and treatments — right?!
Not long ago, searching for all natural products was nearly impossible, but now many of the industry’s best brands are producing environmentally friendly options — so your clients can look and feel good.
So, where do you begin?
It’s All in the Science
All natural or chemical free hair care lines are becoming increasingly popular as today’s consumers search for more sustainable and eco-friendly options. Of course, with this rising trend, many brands are trying to align themselves with the “green” movement, so it’s evermore important that you do your research before stocking up.
While searching for product lines that feature buzzwords like “organic” or “vegan” might be a good place to start, you should always investigate further and dig into the science behind the products they’re producing.
What to look for:
- Natural Preservatives
- Natural Cleansers with pH 4.5 to 5.5
- Vegan Protein
- Natural Aromas
- Natural Colorants
- Essential Oils
- Botanical/Plant Extracts
- Renewable Resources
- Biodegradable Resources
What to avoid:
- Parabens
- Sulfates
- Gluten
- Animal Protein
- PVPNA Plastic
- Heavy Oil
- DEA and TEA
- Phthalates
- Mineral Oil
- Artificial Colorants
A Brand that Values Sustainability
Product manufacturers that truly care for the environment will make their values known. Their practices are planet-friendly from start to finish. Meaning, they’re not only creating products that are better for the environment, but they’re also preserving the earth in the process.
When harvesting the ingredients for their products they do so responsibly, caring for the environment and the people that call it home. They also agree to fair trade terms and conditions, aligning value with cost.
Some of the most sustainably-minded brands even go the extra mile, donating portions of their proceeds to global causes in order to keep our earth happy and healthy.
From sustainably-made hair brushes to all-natural, hydrating shampoos, there’s inspiration for every salon to go green – it’s sustainability without sacrifice.
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