Beyond The Technique Podcast
with Kati Whitledge

Episode 589

Raising Prices The Right Way

Raising Prices The Right Way

In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.

 

WATCH ON YOUTUBE

 

GET A FREE SOCIAL MEDIA [CTA] AUDIT

GET A FREE AUDIT OF YOUR WEBSITE

 

JOIN THE PBA

JOIN THE ‘SMARTER ROOM' MASTERMIND WITH JAY WILLIAMS!

QNITY’S “THE FILL” CONFERENCE - USE CODE MYA20 FOR 20% OFF YOUR REGISTRATION!

Categories
Guest Links
Follow Us & Connect

Comments

0 Comments