New book · by Kati Whitledge

From first date to forever.

An owner's guide to marketing like a matchmaker
From First Date to Forever, by Kati Whitledge

Marketing that captivates and converts, built on one simple truth: clients fall for a business the same way they fall in love. Learn to attract, win, and keep them, drawing on the art of romance and the science of sales.

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Available now · from the founder of mya
175 pages For beauty & wellness pros Neuromarketing-backed Order today
Why it matters

The hard part isn't getting clients. It's keeping them.

65%
of first-time clients never come back
95%
of buying decisions are made on emotion
25–95%
more profit from a 5% retention lift
Inside the book

The whole journey, from a first date to forever.

01
Desire & discovery

Make them want you, and find you

The neuroscience of why clients choose you, plus how to drive awareness and turn complete strangers into real leads through social, search, and word-of-mouth.

02
The first date

Win the all-important first visit

The five things every new client expects, the consultation that builds instant trust, easy booking, smart pricing, and the first impression you make in seven seconds.

03
Forever

Turn one visit into lifelong loyalty

The nurture engine that keeps clients married to your brand — marketing emails, surveys, and reviews — and the habits that make the relationship last.

The whole idea
Clients fall for a business the same way they fall in love; know, like, trust, then commit.
What you'll learn

Practical, put-it-to-work strategy.

  The Love Cycle: how “know, like, trust, buy” maps to dating and marriage
  The neuroscience of choice — why 95% of buying is emotional
  The five expectations every first-time client has
  Spenders vs. savers: how each decides, and what makes them leave
  Pricing psychology: anchoring, decoy pricing, and why “price is a myth”
  The retention engine: marketing emails, surveys, and Google reviews
About the author

Meet Kati Whitledge.

Kati is a trailblazer in beauty and wellness marketing — a speaker, podcaster, and the founder and CEO of mya, the client-matchmaking and marketing platform built specifically for the industry. Known for a down-to-earth, no-nonsense style, she turns big marketing ideas into moves any salon or spa owner can actually use.

800K+ leads generated $38M+ driven to partners Founder & CEO of mya
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Start turning first dates into forever.

Order From First Date to Forever and start marketing like a matchmaker.

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Written by Kati Whitledge · founder & CEO of mya