Introduction In today’s rapidly evolving salon industry, the difference between thriving and merely surviving comes down to one critical factor: how well you optimize the client journey from click to chair. This article is designed specifically for s…
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Keep your brand’s look and message uniform across your website, social media, and in-salon materials to attract and retain clients. To grow your client base, use SEO, social media, and email marketing online, host in-salon events, and network locally…
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Attracting new clients can feel like an uphill battle in the whirlwind of running a salon. You pour your heart into creating a welcoming environment and offering top-notch services, but competition is fierce, and new customers are hard to come by. Bu…
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