How to Implement an Education Fund for Your Stylists
*This is a Guest Post from Beyond The Technique
Industry Tips, News, and Stories to Grow Your Business
Five Traits of a Great Mentor with Gina Cooper
*Guest Blog Post from Beyond The Technique. Industry expert, Gina Cooper is back at Beyond the Technique! If you don’t remember Gina from Episode 105 of the podcast, let me fill you in. Gina is a Wella Master Color Expert, a full-time stylist, and th…
Salon Marketing Tip: Offer a Custom Experience
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu? And, the wait staff gives your table extra attention because it’s a special occasion? Or maybe something much simpler, like going to an ice cream parlor a…
Five Website Musts for Successful Salons
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that success has to start with a strong website. Lucky for you, this post is all about the top five things your salon website needs to h…
Meet Your Stylist Marketing Tip: Emails to Non-Converted Leads
One of the best aspects about Meet Your Stylist is the ability to collect emails. By collecting emails, you have a new marketing medium to connect with new and potential salon clients. The question is, are you using those emails to their full potenti…
Client Reviews: Why Your Salon Needs Them and How to Get Them
How many times have you tried a new recipe, lipstick, workout class, or restaurant because a friend recommended it? We’ve all tried something new because someone we trust told us to try it. In the marketing world, we call that referral marketing, and…
Salon Marketing Tip: Be a Big Fish in a Small Pond
Today, I want to talk to you about making your salon a big fish in a small pond. What do I mean by that? Well, even in small markets, competition can exist between salons, and if you are looking to have your salon grow (or even remain successful) you…
Why It’s Important to Capture Your Salon’s Website Leads
It’s no news that having a great website is essential for a successful business. The same holds true for a hair salon. But what isn’t common knowledge among salon owners yet, is the importance of capturing your salon’s website leads.
The Best Salon Marketing Campaign You Haven’t Tried
Hopefully, if you are reading this blog, you are familiar with Meet Your Stylist. If you aren’t let me give you a brief introduction…
Meet Your Stylist Marketing Tip: Give Your Stylists a Social Shoutout
Meet Your Stylist is a great marketing tool for salons – it’s an easy way to bring in new clients and KEEP them as clients. But in order to get the most out of your Meet Your Stylist survey, you have to get creative and put some promotional effort be…
Why Every Salon Owner Needs to Have Marketing Planning Sessions
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a marketing planning session entails? No worries! This post is all about what they are, why you should have them, and how often to have a marketing plan…
3 Reasons Why Every Salon Should Take Advantage of Sponsorships
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business.