The biggest Hallmark holiday is almost here! Many women (and men) will get dolled up for the evening, spend money on chocolates and flowers, and enjoy a nice evening out. In general, holidays and special occasions provide businesses with great market…
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff!
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is so much power behind partnerships, so let me explain with an example.
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to kno…
Do you have a brochure for your salon? Most salon owners do. Brochures are important because they give potential clients the opportunity to learn why they should choose your salon. But here’s the real question – is your brochure effective? One strate…
Who loves feeling special? Answer: everyone! Aside from needing a haircut, many people go to the salon to get pampered and feel special. As a salon owner, you have ample opportunities to take advantage of that special feeling people seek at salons an…
Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are trying to use social and email to drive more traffic to your salon’s website and increase appointments? This is a common marketing battle for ma…
Growing a successful salon business is a challenge, and that’s putting it lightly. But no one ever said you had to do it all by yourself! It is so important to have a mentor in your life for both personal and professional reasons. A great mentor prov…
Why do we avoid face-to-face professional networking? There are a lot of excuses – not enough time, it makes us feel uncomfortable, we don’t know where to go, there are easier tactics – I could go on. Don’t let those excuses hold your business back, …
