Do you have any product lines in your salon that you’re hesitant to purchase in bulk, but would still like to market and sell? I’m right there with you! At my salon, Be Inspired Salon in Madison, WI, we specialize in bridal hair and makeup, so we car…
Who doesn’t love getting a thoughtful thank you? Especially if it comes from someone you didn’t expect to send you one, like your hair salon!
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff!
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is so much power behind partnerships, so let me explain with an example.
Do you have a brochure for your salon? Most salon owners do. Brochures are important because they give potential clients the opportunity to learn why they should choose your salon. But here’s the real question – is your brochure effective? One strate…
Who loves feeling special? Answer: everyone! Aside from needing a haircut, many people go to the salon to get pampered and feel special. As a salon owner, you have ample opportunities to take advantage of that special feeling people seek at salons an…
Are you looking for a way to gain more engagement from your salon’s social media posts? Or, maybe you are trying to use social and email to drive more traffic to your salon’s website and increase appointments? This is a common marketing battle for ma…
