How many of you have a referral program at your salon? I bet most of you do! Many salon owners offer a referral program to their guests to encourage their loyal customers to spread the word and to help gain new clients. Having a referral program is a…
*This is a guest post from Beyond The Technique.
It has become standard best practice to offer online booking for salons, however, it’s still common for clients to call the salon to book their next appointment. One challenge we can often face when booking a client over the phone is matching them wi…
We’ve reached the end of our three-part series dedicated to the top sales mistakes salon owners and stylists may not realize they are making. If you’ve been following along, we’ve recently posted parts one and two, and today we are wrapping it up wit…
Welcome back! If you’ve been following along with our blog and emails, you know that we recently started a short series dedicated to the top sales mistakes salon owners may not realize they’re making. If you haven’t seen them, no worries! I will give…
*This is a guest post from Beyond The Technique
If you are a salon owner, manager, or even a stylist, you have a job in sales. A lot of us don’t like to think of ourselves as sales people, but at the end of the day, our job is to sell our services through our work and through products. Getting in …
As a salon owner and an employer, one of my biggest fears is having my employees not want to come into work. No one should ever dread coming to work, which is why it’s incredibly important to build a great workplace culture.
In a recent blog post, I discussed the two main signs your salon is ready to increase prices. As a quick reminder, those two signs are high productivity and an investment in advanced education. If your salon is booked 85 percent of the time (or at le…
At the end of the day, we all want to make more money. This is especially true for salon owners. We want to be successful, and we want our stylists to make a comfortable living from their passion. Money is never an easy or fun topic, especially when …
In a recent blog post, I outlined three tips to help you improve your guest check-in experience at your salon. Now, I want to dedicate this post to helping you improve your guest checkout experience. I’ve said it before, but it bears repeating, the b…
The beauty industry is heavily rooted in great customer service. Our guests come to our salons to relax, get pampered, and feel beautiful. Mastering a great customer experience is very important for a successful salon, and that all starts when a gues…
