Taking your salon to the next level is a typical business goal among salon owners. Expanding your salon can mean a number of things – adding to the space you’re already in, moving to a new, bigger location, or opening a second location. No matter whi…
*This is a Guest Post from Beyond The Technique
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu? And, the wait staff gives your table extra attention because it’s a special occasion? Or maybe something much simpler, like going to an ice cream parlor a…
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that success has to start with a strong website. Lucky for you, this post is all about the top five things your salon website needs to h…
How many times have you tried a new recipe, lipstick, workout class, or restaurant because a friend recommended it? We’ve all tried something new because someone we trust told us to try it. In the marketing world, we call that referral marketing, and…
Today, I want to talk to you about making your salon a big fish in a small pond. What do I mean by that? Well, even in small markets, competition can exist between salons, and if you are looking to have your salon grow (or even remain successful) you…
It’s no news that having a great website is essential for a successful business. The same holds true for a hair salon. But what isn’t common knowledge among salon owners yet, is the importance of capturing your salon’s website leads.
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a marketing planning session entails? No worries! This post is all about what they are, why you should have them, and how often to have a marketing plan…
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business.
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a small business owner. Competition is fierce out there, and it’s always good practice to carve out a section of the industry you are in and do…
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising and marketing. Let me correct that sentence, a part of your budget NEEDS to go towards advertising and marketing! So today, I wa…
We’ve all been taught that it’s important to stay humble. But, that doesn’t always apply to your salon’s marketing! Today, I want to talk to you about the importance of showing off your salon’s accolades and how you can make it work for your salon.
