How to Optimize The Performance of Automated Survey Tools Using Marketing Strategies
● Automated survey tools help your salon’s customers find the perfect hairstylist or esthetician that matches their needs.
Industry Tips, News, and Stories to Grow Your Business
Kati Whitledge
How Automated Survey Tools Can Transform Your Salon’s Growth Strategy
Automated survey tools enable salons to understand clients’ unique preferences, creating tailored experiences that improve satisfaction and client loyalty. Personalized client-stylist matching through automated surveys increases retention by making c…
Marketing Strategies Every Salon Owner Should Know
Keep your brand’s look and message uniform across your website, social media, and in-salon materials to attract and retain clients. To grow your client base, use SEO, social media, and email marketing online, host in-salon events, and network locally…
Why Personalization Is Key in Client Recruitment for Massage Therapists
Personalization builds trust and loyalty by addressing individual client needs, leading to repeat business and referrals. Client matching technology helps find the perfect therapist for each client, leading to better experiences, increased client sat…
How to Improve Client Experience in Your Salon
Today, a good haircut or a stunning hair color is not enough to attract or retain customers in your salon. Clients seek a holistic experience that makes them feel valued, understood, and pampered. It is true that customers pay more for better custome…
How to Use Social Media to Boost Your Salon’s Clientele
Social media has become an important tool for businesses to connect with people and expand their customer base. A smart approach to social media marketing can help you draw in new customers and keep the ones you already have by showcasing your servic…
How to Attract More Clients to Your Salon Business?
Attracting new clients can feel like an uphill battle in the whirlwind of running a salon. You pour your heart into creating a welcoming environment and offering top-notch services, but competition is fierce, and new customers are hard to come by. Bu…
How Does Client Matching Build Lasting Loyalty for Your Salon Business?
In the competitive landscape of the salon industry, fostering lasting client loyalty is crucial for long-term success. Yet, achieving this loyalty is about more than just offering exceptional services. It's about understanding and meeting each client…
8 Proven Strategies to Optimize Your Salon Website for Maximum Conversion
A website is your digital storefront, a 24/7 salesperson working tirelessly to attract new clients and retain existing ones. But is your website as effective as it could be? In today's competitive beauty industry, a website that simply looks good isn…
Recruiting and Hiring for Salon Owners: Part 8 – Technical Interview
And just like that we’re at the final post of our eight-part series on recruiting and hiring strategies for salon owners! We’ve covered a LOT of material in this series. We started off with tactics to help you build a recruitment platform. If you hav…
Recruiting and Hiring for Salon Owners: Part 7 – In-Person Interview
We’re back! We are reaching the end of our eight-part series on recruiting and hiring strategies for salon owners! At the beginning of this series, we covered tactics to help you build a recruitment platform. If you haven’t had a chance to read those…
Meet Your Stylist Recap: Top 5 Blogs of 2018
Welcome to 2019! One year ago we launched the Meet Your Stylist blog – crazy how time flies. To celebrate, we wanted to share our top five blog posts from 2018. Check them out below!