As a salon owner and an employer, one of my biggest fears is having my employees not want to come into work. No one should ever dread coming to work, which is why it’s incredibly important to build a great workplace culture.
In a recent blog post, I discussed the two main signs your salon is ready to increase prices. As a quick reminder, those two signs are high productivity and an investment in advanced education. If your salon is booked 85 percent of the time (or at le…
At the end of the day, we all want to make more money. This is especially true for salon owners. We want to be successful, and we want our stylists to make a comfortable living from their passion. Money is never an easy or fun topic, especially when …
*This is a guest post from Beyond The Technique.
In a recent blog post, I outlined three tips to help you improve your guest check-in experience at your salon. Now, I want to dedicate this post to helping you improve your guest checkout experience. I’ve said it before, but it bears repeating, the b…
The beauty industry is heavily rooted in great customer service. Our guests come to our salons to relax, get pampered, and feel beautiful. Mastering a great customer experience is very important for a successful salon, and that all starts when a gues…
Taking your salon to the next level is a typical business goal among salon owners. Expanding your salon can mean a number of things – adding to the space you’re already in, moving to a new, bigger location, or opening a second location. No matter whi…
*This is a Guest Post from Beyond The Technique
*Guest Blog Post from Beyond The Technique. Industry expert, Gina Cooper is back at Beyond the Technique! If you don’t remember Gina from Episode 105 of the podcast, let me fill you in. Gina is a Wella Master Color Expert, a full-time stylist, and th…
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu? And, the wait staff gives your table extra attention because it’s a special occasion? Or maybe something much simpler, like going to an ice cream parlor a…
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that success has to start with a strong website. Lucky for you, this post is all about the top five things your salon website needs to h…
One of the best aspects about Meet Your Stylist is the ability to collect emails. By collecting emails, you have a new marketing medium to connect with new and potential salon clients. The question is, are you using those emails to their full potenti…
