Six Steps to a Winning Consultation
*This is a guest post from Beyond The Technique.
Industry Tips, News, and Stories to Grow Your Business
Kati Whitledge
3 Tips for Improving Your Guest Checkout Experience at Your Salon
In a recent blog post, I outlined three tips to help you improve your guest check-in experience at your salon. Now, I want to dedicate this post to helping you improve your guest checkout experience. I’ve said it before, but it bears repeating, the b…
3 Tips for Improving Your Guest Check-in Experience at Your Salon
The beauty industry is heavily rooted in great customer service. Our guests come to our salons to relax, get pampered, and feel beautiful. Mastering a great customer experience is very important for a successful salon, and that all starts when a gues…
3 Signs It’s Time to Expand Your Salon
Taking your salon to the next level is a typical business goal among salon owners. Expanding your salon can mean a number of things – adding to the space you’re already in, moving to a new, bigger location, or opening a second location. No matter whi…
How to Implement an Education Fund for Your Stylists
*This is a Guest Post from Beyond The Technique
Five Traits of a Great Mentor with Gina Cooper
*Guest Blog Post from Beyond The Technique. Industry expert, Gina Cooper is back at Beyond the Technique! If you don’t remember Gina from Episode 105 of the podcast, let me fill you in. Gina is a Wella Master Color Expert, a full-time stylist, and th…
Salon Marketing Tip: Offer a Custom Experience
Have you ever gone out to eat at a fancy restaurant and they had your name printed on the menu? And, the wait staff gives your table extra attention because it’s a special occasion? Or maybe something much simpler, like going to an ice cream parlor a…
Five Website Musts for Successful Salons
We cannot avoid it. A strong online presence is essential for any successful salon business in today’s world. And that success has to start with a strong website. Lucky for you, this post is all about the top five things your salon website needs to h…
Meet Your Stylist Marketing Tip: Emails to Non-Converted Leads
One of the best aspects about Meet Your Stylist is the ability to collect emails. By collecting emails, you have a new marketing medium to connect with new and potential salon clients. The question is, are you using those emails to their full potenti…
Client Reviews: Why Your Salon Needs Them and How to Get Them
How many times have you tried a new recipe, lipstick, workout class, or restaurant because a friend recommended it? We’ve all tried something new because someone we trust told us to try it. In the marketing world, we call that referral marketing, and…
Salon Marketing Tip: Be a Big Fish in a Small Pond
Today, I want to talk to you about making your salon a big fish in a small pond. What do I mean by that? Well, even in small markets, competition can exist between salons, and if you are looking to have your salon grow (or even remain successful) you…
Why It’s Important to Capture Your Salon’s Website Leads
It’s no news that having a great website is essential for a successful business. The same holds true for a hair salon. But what isn’t common knowledge among salon owners yet, is the importance of capturing your salon’s website leads.