Meet Your Stylist is a great marketing tool for salons – it’s an easy way to bring in new clients and KEEP them as clients. But in order to get the most out of your Meet Your Stylist survey, you have to get creative and put some promotional effort be…
Are you a salon owner? How often do you have a marketing planning session? Are you even sure what a marketing planning session entails? No worries! This post is all about what they are, why you should have them, and how often to have a marketing plan…
Have you ever considered having your salon participate in sponsorships? Sponsorships can add tremendous value to your marketing efforts, and they give you new opportunities to promote your salon business.
In any beginner marketing class, you learn that you can’t sell to everyone. This is so true, especially as a small business owner. Competition is fierce out there, and it’s always good practice to carve out a section of the industry you are in and do…
Any salon business owner knows that you have to spend money to make money. Sometimes, that money goes towards advertising and marketing. Let me correct that sentence, a part of your budget NEEDS to go towards advertising and marketing! So today, I wa…
We’ve all been taught that it’s important to stay humble. But, that doesn’t always apply to your salon’s marketing! Today, I want to talk to you about the importance of showing off your salon’s accolades and how you can make it work for your salon.
Do you have any product lines in your salon that you’re hesitant to purchase in bulk, but would still like to market and sell? I’m right there with you! At my salon, Be Inspired Salon in Madison, WI, we specialize in bridal hair and makeup, so we car…
Who doesn’t love getting a thoughtful thank you? Especially if it comes from someone you didn’t expect to send you one, like your hair salon!
The biggest Hallmark holiday is almost here! Many women (and men) will get dolled up for the evening, spend money on chocolates and flowers, and enjoy a nice evening out. In general, holidays and special occasions provide businesses with great market…
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff!
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is so much power behind partnerships, so let me explain with an example.
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to kno…
