The biggest Hallmark holiday is almost here! Many women (and men) will get dolled up for the evening, spend money on chocolates and flowers, and enjoy a nice evening out. In general, holidays and special occasions provide businesses with great market…
As salon business owners, we often get caught up focusing on marketing only to our clients. This also means that we tend to forget to market to another very important group – our own stylists and staff!
Have you ever thought about partnering with other local businesses? If you haven’t, it is time you reconsidered! There is so much power behind partnerships, so let me explain with an example.
The very first rule of marketing and advertising is this: you can’t market to everyone. A very simple rule that many struggle to follow. If you are working to build a strong clientele for your salon, or maybe as an individual stylist, you need to kno…
